Perfume as an ESSENTIAL. We believe that perfume is first and foremost everything, to smell good, for oneself and for the others, it is essential. The bottle, the packaging or a marketing promise is not what makes the scent, the essential is in the content. Our absolute priority remains the SENSE OF SMELL. Simple and natural formulas. We insist on choosing what is NATURAL. Nature inspires us and gives us wonderful essences. We want to be part of those who preserve nature. Our formulas are CONSERVATIVE FREE, dye free, UV-filter free and contain no suspicious ingredients. Our manufacturing processes respect our ENVIRONMENT. Artisanal, local and principled manufacturing. We work hand in hand with ARTISANS experts in their field – perfumers, candle-masters, soap-masters... who manufacture in small quantities and locally in PROVENCE. It is thanks to the collective of these craftsmen we chose our creative ideas to become a reality. Slow down, feel the SWEETNESS OF LIFE. We want to share the Provence that we love, the one with terroirs still preserved, between the Luberon and the Mediterranean sea, the one with BASTIDES here tradition meets contemporary, the one with authentic places where it is splendid to live...
We make the choice of the natural
In all our creations, the perfume concentrates are mainly composed with natural essences, that the nature gives thanks to extraction or distillation of plants, flowers or woods.
The house of Robertet, located in Grasse for 4 generations, provides us with essences. This expert in the production of raw materials has an extraordinary array of essential oils and absolutes acting as leading thread: natural, sense of humanity and innovation.
Concerning composition, we say NO to a lot of ingredients.
NO to preservatives (BHT), NO to colouring agent, NO to Ethylhexyl Methoxycinnamate / Butyl Methoxydibenzoylmethane / Ethylhexyl Salicylate, NO to synthetic surfactants, NO to EDTA / Phtalate / PEG, NO to paraben. We test products on our skin, in vivo, never on animals.
Formulae are biodegradable in minimum 95 %.
It's all about ethics !
We care about packaging
By creating, we opt for an eco-responsible approach, by valuing natural and renewable materials on the product and also on its presentation. We want to avoid too important packaging, causing useless waste.
Perfumes, candles, home sprays and soaps are presented in a through-colored recyclable paper folding box. The box and the bottle are silk-screen printed, which consumes few ink.
Every ordered product is delivered in its pouch, hand-stamped with the logo, then packed in a tissue paper before being slid in its kraft box.
Question of detail...
Designed and made in Provence
We chose to work locally, with the best craftsmen of Provence, less than 170 km away from Aix.
Each of them an expert of his domain: perfumer, candle master, soap master … who knows how to sublimate our perfume concentrate in one cologne, a candle or a soap.
It is thanks to all these talented craftsmen that our perfumed ideas can become real, respecting a principled manufacturing.
Workshops are located in Provence, between Manosque, Grasse and Aubagne. Our manual manufacturing, in small quantities, garantees quality and preservation of the know-how
All the manufacturing process - for a perfume, a candle or a soap - is made in the one and same workshop, from the concentrate up to the conditioning.
It's all about authenticity !
A sustainable development approach
It's basic common sense, we tend to simplify the processes, which makes us naturally part of a sustainable development approach. Our supplying, manufacturing and storage sites, mainly based in Provence, are geographically close to one and another.
Furthermore, we value the maximum integration of all the different manufacturing stages at a same spot of production for each know-how: perfumes, candles, soaps... We limit greenhouse gas emissions by reducing transport.
During creation, we adopt an eco-responsible behaviour, by valuing natural materials and renewable (glass, paper, metal, wood...) which are used in the finished product and presentation. We try to avoid useless packaging.
It's all about common sense !
Like many others, we could create from a memory, from an emotion, from a dream … That is not what we want.
Our approach is about returning to our roots : create perfumes where the material comes first. The material is at the heart of each of our creations, natural and sublimated by other notes in a subtle balance.
Our inspiration is simple and rich at the same time : the most beautiful symbolic materials of Provence and the soils on which citrus fruits, flowers, plants and trees grow generously, between the Mediterranean sea and the mountains of Luberon.
An invitation to rediscover perfume otherwise … An invitation to travel on these lands of Provence, land of scents, land of light, land of mistral, land of heat and cold, land of multiple faces…
Back to the roots !
A place and a spirit
AIX EN PROVENCE is the place of an unique lifestyle, a city proud of its roots and forward-looking.
It is where the brand is born, 4 RUE PAPASSAUDI. On the ground floor of a former mansion, a heavy door in solid oak, ironworks, floor-tiles, a fountain… an authentic, simple and elegant place.
Originally, it is at first our showroom, a place to work with our artisans and to meet our first clients ! It became a shop and it is now the place for discovering all our creations.
Here, you can feel the PARFUMS DE LA BASTIDE spirit, our desire to share a privileged moment, a bracket of sweetness and well-being at the heart of this Provence. A so particular lifestyle : moments of conviviality spent in the family bastide (mansion) where time seems suspended for a moment.
Authentic, simple & elegant…
Time to imagine, time to create, time to manufacture… Time is a daily luxury which we want to make ours and to share.
Like the life in Provence, where we take time to savor the sweetness of the climate, the beauty of places and passing seasons…
Unlike main stream industry, we want to let ourselves take time to create according to our inspirations, we want to let time for our perfume concentrate to mature naturally, to give our artisans time to work with precision and passion…
Feel the sweetness of life…